With the ongoing development all around
the world, the need to present yourself better at every stage in life is at an
all-time high. There is one thing out of the many things in common that people
at the top are doing to stay at the top, and people on the climb are doing to
reach the top: HIRING AN IMAGE CONSULTANT.
Image consultancy has been one topic for
hot talk in every sector for a very long time now. It was introduced in the
70’s, came into business in the 80’s and hasn’t left since. Rather, it has
become an integral requirement for people who are willing to achieve their
personal and professional goals in life. From being a service offered only at
certain special events to becoming a service needed by people for even their everyday
styling, image consultancy has come a long way as a profession, and rightfully
so. There is a huge demand in the market for services that can enhance your
appearance, but those services leave out the most important factor contributing
to your image: the consumers themselves. And gradually, consumers of those
services are realizing this and are willing to turn to image consultants for
full-blown personal and professional makeover services that give more weightage
to the consumers than they give to trends.
While image consultancy used to get
branded as a service only celebrities needed, today, with a rise in the
understanding of terms like ‘self-awareness’, people are realizing the
importance of presenting themselves better in social situations and are even
willing to spend money on their professional development just to have a
competitive edge over their contemporaries. According to Wikipedia, “An image consultant's main focus is on dressing,
personal style, clothes buying, body language, and etiquette, taking
a customer through a process of evaluating their lifestyle and helping them
change their body language and attire in order to help improve their image.”,
and this is EXACTLY what people are willing to pay for these days. Not just
individuals, but in order to have presentable executives speak to their
clients; even companies are hiring image consultants to train their employees
to be able to have a certain personal branding of sorts in the market.
To sum up, the demand
for image consultancy is ever-growing and I am sure that it will continue to be
for years to come. There are tons of quotes about image consultancy from fellow
image consultants that I would’ve put in this blog to point out the value that
it holds as a service, but I’d much rather just leave it for you readers to try
the service out and understand for yourself. Finally, everybody is waking up to
the value addition that image consultants bring to the table and as an image
consultant myself, I couldn’t be happier about it.
Love,
Rubleen
Kaur
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